About Us

Axell Money is a state-of-the-art B2B2C Digital Platform, under the parent SaaS based Company Samay Sanrakshan Marketing Private Limited (Opc) (SSMPL). registered under the Start-up India program.

We are a 10-year-old company currently focused on developing cutting edge technology to enable Fintech solutions. Our primary goal is to make India financially inclusive by catering to scarcity of financial connectivity in tier II/III cities of India. The organization has previously served in sectors of travel, telecommunications and e-commerce.

We, at Axell Money, enable local retail stores to offer Assisted Digital Financial Services like Cash Deposit, Cash Withdrawal, Balance Inquiry, Bill Payments, Micro ATM, Aadhaar Enabled Services (AEPS), DTH-Mobile Recharges, POS Services, SMS Payment, Insurance, Money Transfer etc.

We have leveraged artificial intelligence in our technology to make these financial transactions seamless, quick and simple. We continuously keep iterating our solutions and adapting changes as per feedback of our 35,000-active partner-network to develop this secure platform which offers a significantly superior user experience.

Every day we are inching closer to our goal of transforming tier II/III stores into a one-stop solution for all digital and financial services. These stores will act as an enabler to digitize cash for the customers visiting their outlets thereby empowering greater financial connectivity in semi urban and rural regions across India. We are working on enhancing the portfolio of our authorized partners by continuously adding new services where they earn maximum income with minimum investment.

What We Do ?

The core of Axell Money, what we develop? How we do it? And who all can benefit from the offerings we have?

Technology Driven

We provide numerous services, developed with most secured technology to retailers via android app & web portal, which gives them earning opportunities maintaining the safety of their wallet.

Multiple Services

We provide number of financial and utility services under one common wallet. Each service with an unlimited income potential making every retailer a smart banker of his area with good monthly income.

We Network With

Retailers, Distributors and Developers, converting them to smart banking outlet. Unlimited income opportunity for people with network and Powerful REST APIs for developers to enable financial services


Empowering people’s dreams of being a business owner and making it a reality.


To build India’s largest network of independent business owners.


The Founding Team

The founding team got the company Samay Sanrakshan Marketing Private Limited (Opc) (SSMPL). registered.

Launched Samay Sanrakshan Marketing Private Limited (Opc) (SSMPL) Click

one of the most advanced and user-friendly B2B portal with Travel services like flight and bus bookings.

10,000 Retail Touchpoints

More than 10,000 retail touchpoints were onboarded in more than 500 cities throughout India and launched many other services like recharge, bill payments, etc.


Expanded the presence in 10+ states in India. Started processing 10000+ transactions daily.

New Service

Started new service of enrolling new DTH subscribers for brands like Tata Sky, Airtel Digital TV and Dish TV

Axell Money’s

Axell Money’s total network grows over 20,000 touchpoints. Started offering financial services like domestic money transfer. Became the largest seller of new DTH Connections in India


Network kept growing and achieved a new milestone of 30,000+ retail touchpoints. Launched new services like AEPS and Mini ATM.

Technology Platform

Shifted to new technology platform with advanced features. Added many new services like payment acceptance, Pan Card issuance, UPI, micro insurance and a lot more.



Pappu Pravin
Co-Founder, Axell Money

Pappu is an MBA from NMIMS with vast knowledge and experience of the banking sector. He was the founding member of the corporate group that worked exclusively with the FI plan of the government. At present, he heads the Business Development Division and is responsible for generating novel earning opportunities for all business partners of the abounding Samay Sanrakshan Marketing Private Limited (Opc) (SSMPL) family.

Puja Kumari
Co-Founder, Axell Money

Puja, an MBA in Marketing, is the driving force behind the development of the most advanced B2B portal for all its business partners. He heads the Operations and Finance division. It is his expertise in the field of e-commerce & cutting-edge technologies that have propelled the company to reach many milestones in its fascinating journey so far.

Team #2

Krista John
Jack John
Roger Jackson
Luchhi Cina
Sophiya Cally
Johnny English